About Richworld



RICHWORLD TRAVEL & TOURS SDN BHD (1040443-P) (“RICHWORLD TRAVEL”) is a Bumiputera Company incorporated in Malaysia on 29 Mac 2013. Richworld Travel was granted license to operate:

• Inbound tour

• Outbound tour

• Travel Agency Business

Richworld Travel specializes in corporate and personal travel management. We build the foundation of the company by offering professional and efficient service to our clients.

We understand the diverse needs of modern travellers, and equipped with this knowledge, we believe we have a competitive edge over others in offering tailor-made services and solutions that will satisfy our clients.

Richworld Travel is equipped with well-trained team of staff with extensive experience in the travel industry. We offer professional services that utilise cutting edge technology whilst maintaining personalised support necessary in today’s travel management. We shall go all the way to offer our clients customised and personalised service in a professional and efficient manner.

Richworld Travel’s main objective is to coordinate the best services to its customers through a concept of thorough understanding of customers’ needs and demands and transforming them into systematic actions that can be managed effectively by our skilled staff.

Our Objectives are:

• To provide our clients with quality services that are measurable and cost effective

• To develop long term business 

• To provide on-going travelling solutions that meet the evolving needs of our clients

We therefore aim to:

• Advise in a climate of trust

• Deal in an open and honest opinion

• Deliver effective and affordable service to our clients

We are dedicated to not just meet, but exceed expectations, delivering total travellers’ satisfaction.


“To be a leading Travel Agency Company; to always be proactive so as to enhance the quality of Nation’s tourism Industry.”


We seek to provide excellent and quality service at a cost that will enable us to remain competitive. As such we shall:

• Deliver overall satisfaction to our travellers and clients, and at the same time fulfilling their requirements and needs

• Develop comprehensive travel products

• Solicit new and growing target group

• Expand our relationship airlines, hotels, tour operators and travel agents within Malaysia and Overseas.


• Integrity: We are committed to honesty, loyalty and a high standard of ethical conduct

• Customer-Focused: We are committed to providing the highest level of customer service. We extend this to our agents, their customers and our preferred suppliers

• Results-Oriented: We believe our success depends upon our leadership and management team’s ability to focus and execute their mission on schedule

• Teamwork: We believe in building and maintaining long-term, professional, win-win relationships with our employees, agents, preferred partners, and all our business partners in order to achieve mutual success

• Excellence: We are committed to being a high performance organisation by staying focused on total customer satisfaction. We continuously analyse our processes and ourselves in order to become the best of the best

• Innovative: We are committed to developing and implementing cutting-edge technologies for our agents and preferred partners